Reggae Sumfest

Project Info

Project Type

Multiday Music Festival


Montego Bay, Jamaica

More Info

Three day music festival featuring top Reggae and Dancehall performers. Touchstone Productions has managed marketing and sponsorship for the festival for over 20 years.

Touchstone Production has been a part of the Reggae Sumfest production team, working with both Summerfest Productions (founders) and Downsound Entertainment (curent owners) of the festival. During this 20 year period, Touchstone  has negotiated the sponsorships and handled the marketing, public relations, and much more for the festival.

The company over the years developed excellent relations with a variety of major local corporations and has successfully negotiated and managed significant sponsorship packages for the festival. In addition to soliciting the sponsorships, Touchstone ensured that all the contracted benefits were delivered and that the sponsors were happy with their involvement in the festival.

Touchstone continues to work with the festival in a consultancy role.

Touchstone also handled the public relations services and media relations for the festival, including managing the accreditation and approval process for hundreds of local and international press who apply to cover the festival each year. The company also designed the media interview booth and managed all interview activities between the artists, media and sponsors.

Between 2017 and 2019, Touchstone managed the design of the shopping village and the food court and contracting vendors. In 2019 the company also had major responsibility for the set up Canna Corner, the Cannabis village at the festival, and was integral in establishing the “Go Green” concept.

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